Derek Sivers
Derek Sivers is a writer, musician, programmer and entrepreneur who is perhaps best known for being the founder and former president of CD Baby. I am honoured to have him as the first guest on the Indie Music Marketing podcast.
Do not turn off your creativity. Your marketing is an extension of your art just like those decisions you made about which instruments to use or how much distortion to put into the recording - Derek Sivers
My guest this week, for our first ever episode is none other than writer, musician, programmer and entrepreneur Derek Sivers who is perhaps best known for being the founder and former president of CD Baby which is the largest online distributor of independent music in the world.
I have been a fan of Derek’s work for a long time. He is a prolific & consistent source of inspiration for me and is such an honest and generous, thoughtful and open human being that I knew he would bring something uniquely inspiring to the table. He’s also a great raconteur and storyteller and he certainly didn’t disappoint during our conversation.
Derek offers some brilliant and insightful advice and stories around each of the subjects covered. Check the links below for more from him.
Show notes
Hillbilly Flamenco
Confidence attracts but vulnerability endears
People always love a memorable melody & people always want an emotional connection
Book: Made to Stick - Why Some Ideas Survive and Others Die
Book: Guerilla Marketing (original book) & series of books
Stay in touch with hundreds of people
Book: Guerilla PR
Use the tricks that worked on you
Business is creative
Sivers.org - Derek's website
Derek's book on music, 'Your Music and People - Creative and Considerate Fame' is coming soon
Send Derek your music at derek@sivers.org
Confidence attracts but vulnerability endears
People always love a memorable melody & people always want an emotional connection
Book: Made to Stick - Why Some Ideas Survive and Others Die
Book: Guerilla Marketing (original book) & series of books
Stay in touch with hundreds of people
Book: Guerilla PR
Use the tricks that worked on you
Business is creative
Sivers.org - Derek's website
Derek's book on music, 'Your Music and People - Creative and Considerate Fame' is coming soon
Send Derek your music at derek@sivers.org
Links
- Join the conversation & community at Amplifyr.co.uk
- IndieMusicMarketing.co.uk
- Indie Music Marketing on Instagram
- Indie Music Marketing on Twitter
- Rich Hearn is on Twitter: @richarddhearn